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Media Mentions - Hats Off by Helen

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Bold Journey Article on Milliner Helen Overfield 

December 2023

We’re excited to introduce you to the always interesting and insightful Helen Overfield. We hope you’ll enjoy our conversation with Helen.

Shout Out Colorado 

December 2022

We had the good fortune of connecting with Helen Overfield and we’ve shared our conversation below.

Hi Helen, is there something that you feel is most responsible for your success?
Being relevant contributes to success. Having attended the Kentucky Derby since 1987, I’ve seen and made and worn many hats. More...

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Today's Woman
Each year, several of Hats Off by Helen creations are featured in Today's Woman magazine.

Today's Woman  April 2021

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Louisville Courier-Journal  April 2023

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More Media Mentions - Hats Off by Helen 

Judge's Choice Award - Kentucky Derby Museum June 2018

June 01, 2018

"Poised in Pastel" fascinator won the Judge's Choice Award at the Kentucky Derby Museum's "IT'S MY DERBY" year- long exhibit 2018-2019. The juried exhibit features 20 hats and fascinators from the 2018 Kentucky Derby.  Hats Off by Helen won two of the twenty spots in the 2016 exhibit...but the blue ribbon this year was a true honor.

CBS News - Hats Off by Helen Fascinator wearer interviewed when Justify won the Triple Crown

June 02, 2018

CBS News - Hats Off by Helen Fascinator wearer interviewed when Justify won the Triple Crown!!!

Bleacher Report - An Expert's Guide to Headwear at Churchill Downs - Kentucky Derby Hats

May 05, 2017

"We tend to go big or go home," says Helen Overfield, a hat designer in Louisville, Kentucky, who works hard to convince her clients that when it comes to Derby hats, more is more. "Nothing's too outlandish. People worry about their dress, but no one is going to remember your dress; everyone's going to remember your hat. "Fashion at the Kentucky Derby becomes the primary entertainment......( Continued in link:

Hats Off Chocloate Mint Julep Hat promotion with Ballotin Whiskey to benefit Leukemia and Lymphoma Society

April 30, 2017

WHAS-11 TV noon news segment featuring Hats Off at Louisville's Work the Metal's Derby Fashion Show. Chocolate Mint Julep Hat made for Ballotin Whiskey's Chocolate  Mint Julep was the giveaway prize, with proceeds benefiting the Leukemia and Lymphoma Society.

"Chocolate Mint Julep Hat"

April 30, 2017

"Chocolate Mint Julep" Hat made for Ballotin Whiskey Promotion - drawing at style show at Louisville's Work the Metal proceeds donated to the Leukemia and Lymphoma Society.

Today's Woman Magazine - April 2017 Issue

April 30, 2017

Hats Off! Big Blue Hat featured in Today's Woman Magazine April Derby 2017 Issue

Today's Woman Magazine April 2018

April 01, 2018

Hats Off creations featured in March and April 2018 issues of Today's Woman Magazine.

Today's Woman Magazine March 2018

March 01, 2018

Hats Off creations featured in March and April 2018 issues of Today's Woman Magazine.

"A Hat to Remember" Kentucky Monthly Magazine Cover April 2016

April 01, 2016

Kentucky Monthly Magazine  featured Hats Off by Helen and Designer/Owner Helen Overfield in their "Colors of Kentucky" Derby Issue, April 2016 - on the conver of the magazine, with a photo spread and in-depth article of how the Hats Off by Helen business began.

Today's Woman Magazine April 2016

April 01, 2016

Today's Woman Magazine features "Hats Off by Helen" creations on pages 24 and 82 of the April 2016 Derby issue in Louisville, Kentucky.

A new display of hats and outfits are now available in the Kentucky Derby Museum’s “It’s my Derby” exhibit, showcasing the fashion from fans and celebrities that make the Kentucky Derby experience so memorable. Two Hats Off by Helen are featured in the museum display.

Horse Nation - Interview with Hats Off by Helen

Spring race season is just around the corner. What are you wearing? Horse Nation talks to the proprietor of Hats Off! by Helen about the the inspiration behind her one-of-a-kind hats and fascinators. With over 22,000 followers on Etsy, her creations are sought after for equestrian events.

WAVE 3 Sunrise - Breeders' Cup Interview

October 24, 2015

WAVE 3 Sunrise interviews Hats Off by Helen for upcoming Breeders' Cup to be held at Keeneland in Lexington, KY

Courier-Journal Hats Off by Helen featured in "Shop Talk"

March 20, 2015

Helen Overfield's one-of-a-kind hats and fascinators — Hat's Off! — come with their own unique names referencing the fastest two minutes in sports — for example, "Winner by a Nose," "Millionaire's Row," "Fleur de Filly" and "Pink in the Paddock."

Courier-Journal Hats Off by Helen featured in "The Buzz" - Derby Style

April 22, 2014

Louisville, Kentucky Designer's Hats Come With Lucky Numbers.

Helen Overfield would like you to buy local when it comes to your  Kentucky Derby Hat

She has been creating her one-of-a -kind hats and fascinators for decades for friends, family and select clients and is featured in "The Buzz" column of the Courier-Journal

StyleBlueprint Louisville

March 01, 2015

Helen Overfield: FACES of Louisville by StyleBlueprint Louisville

In depth article featuring the creative, sophisticated, elegant and sometimes whimsical hats and fascinators created by the hat designer and owner of Hats off by Helen.

WDRB-TV Hats Off by Helen featured as shoppers scurry to find the perfect Kentucky Derby Hat

April 17, 2014

LOUISVILLE, Ky. (WDRB) -- It's shopping time as residents try to find the perfect Kentucky Derby outfit, complete with accessories, and of course, the hat or fascinator. Businesses are booming as people get ready for Derby.

WAVE 3 TV - JLL's Tulips and Juleps Show 2015

February 22, 2015

Hats Off by Helen hats and fascinators were featured on numerous WAVE 3 TV spots promoting their "Tulips and Juleps" Show at Louisville Slugger Fieldhouse.

WHAS-11 and KentuckyOne Health Buddy Check for Breast Cancer

April 17, 2015

"Hats Off by Helen" teamed up with WHAS-11 and Kentucky One Health for their "Buddy Check" breast cancer awareness in April - the 11th of each month to contact "your buddy" to do a self check exam.  Pink hats and fascinator donated for the prize drawings - along with a trip to the backside of Churchill Downs the week of the Kentucky Derby.

WDRB-TV "Hats Off by Helen" featured with JLL's "Tulips and Juleps" Gift Market

February 25, 2015

Hats Off by Helen was a featured designer at the  JLL's "Tulips and Juleps" Gift Market held at Louisville Slugger Field.

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